PR is not soft PoRn!!

For some unknown reason, the December issue of a magazine called "Business Plus" was lying around my house today. So, I thought I'd have a wee flick through it, seeing as I'm studying Public Relations in DkIT and am supposed to be up to date on current affairs and what not!! My eyes nearly popped out of my head when I saw this headline on the cover
"PR Babes, The Poses That Get The Column Inches"
It also had a picture of a fairly provocative looking model beside it. Of course I flicked to the "Public Relations Section" of this so called business mag. What I saw was actually laughable. They have really serious and in-depth accounting and marketing etc. sections but the Public Relations section consisted of half naked models lying about on desks and women posing on streets wearing skin tight PVC suits! Literally soft porn!! (Well very soft porn but still!!)
Tried to get all the pictures but I could only get one (above). It's not the worst one but you get the idea!!
So people wonder why Public Relations does not have a very good name for itself...If a "high quality" business magazine is sending out that message about PR what can we expect. Why can't people see that it is a serious profession?? And why can't they see that there is such a massive difference in being a public relations professional and a promotions girl or a model!! I mean I'm doing a degree course in it at that moment. There is no degree course in modelling as far as I know!!